| 000 -LEADER |
|---|
| fixed length control field |
00571nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220926152423.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220926b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292341132 |
|
|---|
| International Standard Book Number |
1292341130 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
Eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.K636 2021 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler Philip |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Principles of Marketing |
| Statement of responsibility, etc |
Philip Kotler, Gary Armstrong, and Marc Oliver Opresnik |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
18th Edn. |
| Remainder of edition statement |
Global Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
United Kingdom |
| Name of publisher, distributor, etc |
Pearson Education Limited |
| Date of publication, distribution, etc |
2021 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
728p |
| Other physical details |
ill. col. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Long Loan Books |