| 000 -LEADER |
|---|
| fixed length control field |
00587nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230623102914.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230623b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273737872 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
N/A |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
K449 2012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keller, Kevin Lane |
| Dates associated with a name |
1956- |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Strategic Brand Management |
| Remainder of title |
A European Perspective |
| Statement of responsibility, etc |
Kevin Lane Keller, Tony Apéria, Mats Georgson. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Harlow, England : New York |
| Name of publisher, distributor, etc |
Financial Times/Prentice Hall, |
| Date of publication, distribution, etc |
c2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 940 p. : |
| Other physical details |
ill,;Col. |
| Dimensions |
25 cm. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Long Loan Books |