Social marketing and social change (Record no. 44894)
| 000 -LEADER | |
|---|---|
| fixed length control field | 02111nam a2200361 a 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 362.1068/8 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Lefebvre, R. Craig, |
| 245 10 - TITLE STATEMENT | |
| Title | Social marketing and social change |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | San Francisco, Calif. : |
| Name of publisher | Jossey-Bass, |
| Year of publication | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiii, 564 p. : |
| Other physical details | col. ill. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Medical care |
| Topical Term | Health promotion. |
| Topical Term | Social change. |
| Topical Term | Social marketing. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10648911 |
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