The academic/practitioner divide in marketing - myth or reality? (Record no. 49478)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01169nam a2200289Ia 4500 |
| 245 04 - TITLE STATEMENT | |
| Title | The academic/practitioner divide in marketing - myth or reality? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Bradford, England : |
| Name of publisher | Emerald Group Publishing, |
| Year of publication | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 105 p. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Marketing Intelligence & Planning. No. 5 ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| Topical Term | Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brennan, Ross. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10067114 |
No items available.