Accidental branding (Record no. 77753)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01327nam a2200313Ia 4500 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Vinjamuri, David, |
| 245 10 - TITLE STATEMENT | |
| Title | Accidental branding |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hoboken, NJ : |
| Name of publisher | John Wiley & Sons, Inc., |
| Year of publication | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii, 212 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Branding (Marketing) |
| Topical Term | Entrepreneurship |
| Topical Term | Serendipity |
| Topical Term | Businesspeople |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10296407 |
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