Handbook of brand relationships (Record no. 99577)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01475nam a2200385 a 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/27 |
| 245 00 - TITLE STATEMENT | |
| Title | Handbook of brand relationships |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Armonk, N.Y. : |
| Name of publisher | M.E. Sharpe, |
| Year of publication | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxi, 424 p. : |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | "Society for Consumer Psychology"--Cover. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Relationship marketing. |
| Topical Term | Brand choice. |
| Topical Term | Branding (Marketing) |
| Topical Term | Customer relations. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | MacInnis, Deborah J. |
| Personal name | Park, C. Whan. |
| Personal name | Priester, Joseph W. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10373252 |
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