Connective branding
Published by : Wiley, (Hoboken, NJ :) Physical details: xxi, 358 p. : ill.
Subject(s):
Brand name products
--
Management.
|
Brand name products
--
Valuation
--
Management.
|
Branding (Marketing)
|
Corporate image.
|
Electronic books.
Year: 2008
Online resources:
-
http://site.ebrary.com/lib/rucke/Doc?id=10381057
- An electronic book accessible through the World Wide Web; click to view
No physical items for this record
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
There are no comments on this title.