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Behavioral pricing

Additional authors: Estelami, Hooman. | Maxwell, Sarah. | ebrary, Inc.
Series: Journal of product & brand management, featuring pricing strategy & practice ; . v.14, no. 6 Published by : Emerald Group Publishing, (Bradford, England :) Physical details: 48 p.
Subject(s): Consumer behavior. | Marketing research. | Electronic books.
Year: 2005
Online resources:
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Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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