Rongo Univesity Library catalog › Details for: Market segmentation

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Market segmentation

by McDonald, Malcolm.

Additional authors: Dunbar, Ian. | ebrary, Inc.

Edition statement:Rev. 4th ed. Published by : John Wiley & Sons, Ltd., (Chichester :) Physical details: xxi, 490 p. : ill.

Subject(s): Market segmentation. | Electronic books.

Year: 2012

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10612554
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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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