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Brand stretch

by Taylor, David,
Additional authors: ebrary, Inc.
Published by : J. Wiley, (Chichester, England ; | Hoboken, NJ :) Physical details: ix, 162 p. : ill.
Subject(s): Brand name products -- Management. | Branding (Marketing) | Brand name products -- Valuation -- Management. | Product management. | Electronic books.
Year: 2004
Online resources:
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Includes bibliographical references (p. [151]-153) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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