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The visible librarian

by Siess, Judith A.

Additional authors: ebrary, Inc.

Published by : American Library Association, (Chicago :) Physical details: xvi, 154 p.

Subject(s): Libraries -- Public relations. | Libraries -- Marketing. | Advertising -- Libraries. | Public services (Libraries) | Electronic books.

Year: 2003

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10194657
- An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references (p. 123-146) and index.

The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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