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Blueprint for your library marketing plan

by Fisher, Patricia H.

Additional authors: Pride, Marseille M. -- (Marseille Miles) | Miller, Ellen G. | ebrary, Inc.

Published by : American Library Association, (Chicago :) Physical details: xi, 135 p.

Subject(s): Libraries -- United States -- Marketing. | Libraries -- Public relations -- United States. | Library planning -- United States. | Strategic planning -- United States. | Electronic books.

Year: 2006

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10194664
- An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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