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Whoever tells the best story wins

by Simmons, Annette.
Additional authors: ebrary, Inc.
Published by : Amacom, (New York :) Physical details: x, 226 p.
Subject(s): Business communication. | Storytelling. | Electronic books.
Year: 2007
Online resources:
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Includes bibliographical references (p. 213-216) and index.

PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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