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The principles of Islamic marketing

by Alserhan, Baker Ahmad.
Additional authors: ebrary, Inc.
Published by : Gower, (Burlington, Vt. :) Physical details: xiii, 204 p.
Subject(s): Markets -- Islamic countries. | Islamic countries -- Commerce. | Electronic books.
Year: 2011
Online resources:
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Includes index.

Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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