Rongo Univesity Library catalog › Details for: The economics and financing of media companies

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The economics and financing of media companies

by Picard, Robert G.

Additional authors: ebrary, Inc.

Edition statement:2nd ed. Published by : Fordham University Press, (New York :) Physical details: ix, 274 p. : ill.

Subject(s): Mass media -- Economic aspects. | Mass media -- Finance. | Electronic books.

Year: 2011

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10481012
- An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references and index.

Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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