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Methods for assessing brand value

by J., Tatiana Soto.

Additional authors: ebrary, Inc.

Published by : Diplomica Verlag, (Hamburg :) Physical details: v, 97 p. : col. ill.

Subject(s): Branding (Marketing) | Brand name products -- Valuation. | Corporate image. | Electronic books.

Year: 2008

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10483075
- An electronic book accessible through the World Wide Web; click to view

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Cover title.

Zugl. Fachhochschule Osnabr�uck, Osnabr�uck, Deutschland, MA-Thesis/Master, 2007.

Includes bibliographical references.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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