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Brands and branding

Additional authors: Clifton, Rita. | Simmons, John, -- 1948- | Ahmad, Sameena. | ebrary, Inc.
Series: Economist series Published by : Profile Books, (London :) Physical details: xv, 256 p. : ill.
Subject(s): Brand name products. | Branding (Marketing) | Brand name products -- Management. | Brand name products -- Forecasting. | Electronic books.
Year: 2003
Online resources:
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Includes bibliographical references and index.

pt. 1. The case for brands -- pt. 2. Best practice in branding -- pt. 3. The future for brands.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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