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Destination marketing and management

Additional authors: Wang, Youcheng. | Pizam, Abraham. | ebrary, Inc.
Published by : CAB International, (Cambridge :) Physical details: x, 370 p. : ill.
Subject(s): Tourism -- Marketing. | Tourism -- Management. | Electronic books.
Year: 2011
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Includes bibliographical references and index.

pt. 1. Destination marketing and management : concepts, structures and policies -- pt. 2. Destination marketing : understanding consumer decision making -- pt. 3. Destination marketing : research, branding and image communication -- pt. 4. Destination product development and distribution -- pt. 5. Managing stakeholders at destinations -- pt. 6. Safety and crisis management at destinations -- pt. 7. Managing competitiveness and sustainability and embracing challenges and opportunities.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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