Developing advertising with qualitative market research
Additional authors:
ebrary, Inc.
Series:
Qualitative market research ;
. 6
Published by :
Sage,
(London ; | Thousand Oaks, CA :)
Physical details: xvi, 135 p. : ill.
Year: 2002
Online resources:
-
http://site.ebrary.com/lib/rucke/Doc?id=10256817
- An electronic book accessible through the World Wide Web; click to view
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Includes bibliographical references (p. [130]-132) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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