Developing advertising with qualitative market research

by Wardle, Judith.
Additional authors: ebrary, Inc.
Series: Qualitative market research ; . 6 Published by : Sage, (London ; | Thousand Oaks, CA :) Physical details: xvi, 135 p. : ill. Year: 2002
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Includes bibliographical references (p. [130]-132) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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