Rongo Univesity Library catalog › Details for: An introduction to qualitative market research

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An introduction to qualitative market research

by Imms, Mike.

Additional authors: Ereaut, Gill. | ebrary, Inc.

Series: Qualitative market research ; . 1 Published by : Sage, (London ; | Thousand Oaks, CA :) Physical details: xv, 136 p.

Subject(s): Marketing research. | Qualitative research. | Electronic books.

Year: 2002

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10256931
- An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references (p. [130]-132) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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