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Premium by design

by Bevolo, Marco.
Additional authors: Gofman, Alex. | Moskowitz, Howard R. | ebrary, Inc.
Published by : Gower, (Burlington, Vt. :) Physical details: xxix, 294 p. : ill.
Subject(s): Luxury goods industry. | Luxuries. | New products. | Product design. | Electronic books.
Year: 2011
Online resources:
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Includes bibliographical references and index.

Achievable dreams -- Horizons where aspiration gazes -- Luxury : aim high for a strong head start -- Business tool - deciphering the "algebra" of consumer's minds -- Rule #1: it is all about the "beef" (dimension: authenticity and value) -- Rule #2: it is all about the design and experience -- Rule #3: it is all about creating the "new" (dimension: innovation and leadership) -- Rule #4: it is all about "fame" (dimension: marketing, communication and distribution) -- Rule #5: it is all about "higher values" (dimension: sustainability and simplicity) -- Urban futures : opportunities for tomorrow's high end -- Premium products & experiences through high design -- Design for tomorrow -- Creating new high end propositions -- Know thy customer: sequencing the genome of the high end mind.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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