Rongo Univesity Library catalog › Details for: Innovation, product development and commercialization

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Innovation, product development and commercialization

by Rafinejad, Dariush,

Additional authors: ebrary, Inc.

Published by : J. Ross Pub., (Ft. Lauderdale, Fla. :) Physical details: xxvii, 403 p. : ill.

Subject(s): Product management. | New products -- Marketing. | Electronic books.

Year: 2007

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10520096
- An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references and index.

High technology--strategic context -- Product development strategies -- Marketing management -- Product platform and knowledge integration -- The product development process -- Excellence in design and product reliability -- Flawless execution and global resources management -- Project management in product development -- Best practices for product development managers -- Managing product and technology portfolios for shareholder value -- Appendix : semiconductor manufacturing process equipment -- Index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2012. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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