Marketing to millennials
Published by : AMACOM, (New York :) Physical details: xix, 202 p. : ill.
Subject(s):
Young adult consumers
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Attitudes.
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Generation Y
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Attitudes.
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Target marketing.
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Consumer behavior.
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Electronic books.
Year: 2013
Online resources:
-
http://site.ebrary.com/lib/rucke/Doc?id=10723825
- An electronic book accessible through the World Wide Web; click to view
No physical items for this record
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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