Positively outrageous service

by Gross, T. Scott.
Additional authors: ebrary, Inc.
Edition statement:2nd ed. Published by : Dearborn Trade, (Chicago :) Physical details: xii, 211 p. Year: 2004
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Includes index.

In the beginning -- More POS stories -- Sam walton's killing me! -- Service is an affair of the heart -- Trends -- A positively outrageous solution -- The history of POS -- Inviting the customer to play -- Competence, confidence, comfort -- The first step to POS: microbranding -- The secret to standing out -- See it! -- Name it! -- Staff it! -- Market it like there's no tomorrow! -- POS marketing -- The manager's toolbox -- The manager's toolbox.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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