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Strategic alliances & marketing partnerships

by Gibbs, Richard,

Additional authors: Humphries, Andrew, -- 1949- | ebrary, Inc.

Published by : Kogan Page, (London ; | Philadelphia :) Physical details: xii, 235 p. : ill., plans.

Subject(s): Strategic alliances (Business) | Relationship marketing. | Marketing. | Electronic books.

Year: 2009

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10288091
- An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references (p. [227]-228) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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