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A short course in international marketing blunders

by White, Michael,

Additional authors: ebrary, Inc.

Series: The short course in international trade series Edition statement:3rd ed. Published by : World Trade Press, (Petaluma, CA :) Physical details: ix, 177 p.

Subject(s): Business failures. | Export marketing. | International business enterprises -- Management. | Electronic books.

Year: 2009

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10305901
- An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references (p. 181-182).

Includes web resources.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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