The academic/practitioner divide in marketing - myth or reality?
Series: Marketing Intelligence & Planning. No. 5 ; . Vol. 22 Published by : Emerald Group Publishing, (Bradford, England :) Physical details: 105 p. Year: 2004Online resources:
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http://site.ebrary.com/lib/rucke/Doc?id=10067114
- An electronic book accessible through the World Wide Web; click to view
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Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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