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Brand new China

by Wang, Jing,
Additional authors: ebrary, Inc.
Published by : Harvard University Press, (Cambridge, Mass. :) Physical details: xiii, 411 p. : ill.
Subject(s): Advertising -- China. | Marketing -- China. | Brand name products -- China. | Electronic books.
Year: 2008
Online resources:
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Includes bibliographical references (p. 357-392) and index.

Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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