Rongo Univesity Library catalog › Details for: Best practices in marketing with email newsletters

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Best practices in marketing with email newsletters

Additional authors: Yudkin, Marcia. | Gutzman, Alexis D. | Holland, Anne. | ebrary, Inc.

Series: Practical know-how & case studies Published by : MarketingSherpa, Inc., (Portsmouth, R.I. :) Physical details: 194 p. : ill.

Subject(s): Internet marketing. | Electronic mail systems. | Electronic books.

Year: 2002

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10035715
- An electronic book accessible through the World Wide Web; click to view

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pt. 1. Email newsletters : the basics -- pt. 2. Formulating your email newsletter strategy -- pt. 3 Newsletter format, length, frequency, and timing -- pt. 4 Content -- pt. 5 Growing subscribers -- pt. 6 Managing distribution and your list -- pt. 7 Measuring performance -- pt. 8 Basic vendor & supplier guide.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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