Rongo Univesity Library catalog › Details for: Marketing across cultures in Asia

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Marketing across cultures in Asia

by Gesteland, Richard R.

Additional authors: Seyk, Georg F. | ebrary, Inc.

Published by : Copenhagen Business School Press, (Copenhagen ; | Herndon, VA :) Physical details: 188 p. : maps.

Subject(s): Business etiquette -- Asia. | Marketing -- Cross-cultural studies. | Intercultural communication. | Negotiation in business -- Cross-cultural studies. | Electronic books.

Year: 2002

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10052012
- An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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