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A master class in brand planning

by King, Stephen,
Additional authors: Lannon, Judie. | Baskin, Merry. | ebrary, Inc.
Published by : John Wiley & Sons, (Chichester, West Sussex, England ; | Hoboken, NJ :) Physical details: xliii, 351 p. : ill.
Subject(s): Branding (Marketing) -- Management. | New products. | Brand name products. | Advertising -- Management. | Marketing research. | Electronic books.
Year: 2007
Online resources:
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A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners.

Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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