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Pathways less travelled to value creation

Additional authors: Ballantyne, David. | ebrary, Inc.
Series: Journal of business & industrial marketing ; . v. 19, no. 2, 2004 Published by : Emerald Group Pub., ([Bradford, England] :) Physical details: p. 95-160 : ill.
Subject(s): Relationship marketing. | Marketing. | Customer relations. | Electronic books.
Year: 2004
Online resources:
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Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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