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The role of information and communications technology in transforming marketing theory and practice

Additional authors: Naud�e, Peter. | Holland, Christopher P. | ebrary, Inc.

Series: Journal of business & industrial marketing ; . v. 19, no. 3, 2004 Published by : Emerald Group Pub., ([Bradford, England] :) Physical details: p. 95-160.

Subject(s): Information technology. | Marketing. | Electronic books.

Year: 2004

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10058642
- An electronic book accessible through the World Wide Web; click to view

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Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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