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The great tween buying machine

by Siegel, David L.
Additional authors: Coffey, Timothy J. | Livingston, Gregory. | ebrary, Inc.
Published by : Dearborn Trade Publishing, (Chicago :) Physical details: xi, 225 p. : ill.
Subject(s): Child consumers. | Market segmentation. | Electronic books.
Year: 2004
Online resources:
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Originally published: Ithaca, N.Y.: Paramount Marketing Pub., 2001.

Includes bibliographical references (p. 207-209) and index.

Part 1: Who are these tweens? -- Why bother with the tween market? -- What drives tweens? -- Tween money and influence -- Tweens' interests and activities -- Happiness is being a tween -- Education isn't what it used to be -- Tweens' favorite things: food, music, fashion, and toys -- Part 2: Marketing, advertising, and new product development -- The old media and the new media -- Advertising that works with tweens -- How to use licensing -- Finding tweens at the grass roots level -- Developing new products for tweens -- Researching and staying in touch.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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