Rongo Univesity Library catalog › Details for: Pictorial metaphor in advertising

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Pictorial metaphor in advertising

by Forceville, Ch.

Additional authors: ebrary, Inc.

Published by : Routledge, (London ; | New York :) Physical details: x, 233 p. : ill.

Subject(s): Symbolism in advertising. | Pictures -- Printing. | Metaphor. | Advertising layout and typography. | Electronic books.

Year: 1998

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10056065
- An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references (p. [223]-230) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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