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Designing B2B brands

by Martinez Onaindia, Carlos.
Additional authors: Resnick, Brian, -- 1974- | ebrary, Inc.
Published by : Wiley, (Hoboken, N.J. :) Physical details: xiii, 209 p. : col. ill., col. ports.
Subject(s): Branding (Marketing) -- Management. | Brand name products -- Management. | Corporate image. | Logos (Symbols) -- Design. | Trademarks -- Design. | Electronic books.
Year: 2013
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Includes index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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