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Review of marketing research.

Additional authors: Malhotra, Naresh K. | ebrary, Inc.

Series: Review of marketing research ; . 4 Published by : M.E. Sharpe ; | Eurospan [distributor], (Armonk, N.Y. : | London :) Physical details: xix, 202 p. : ill.

Subject(s): Marketing research. | Marketing. | Electronic books.

Year: 2008

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10292212
- An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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