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Public relations on the Net

by Holtz, Shel.
Additional authors: ebrary, Inc.
Edition statement:2nd ed. Published by : AMACOM, American Management Association, (New York :) Physical details: xx, 444 p. : ill.
Subject(s): Internet in public relations. | Electronic books.
Year: 2002
Online resources:
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Includes bibliographical references and index.

A report card on PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issue communication -- Employee communications -- Activism on the Net -- Crisis management in the wired world -- Going directly to the public -- Measuring the effectiveness of your online efforts.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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