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Additional authors: Waddington, Stephen. | Chartered Institute of Public Relations. | ebrary, Inc.
Published by : John Wiley & Sons, (Chichester, West Sussex, U.K. :) Physical details: xiv, 245 p.
Subject(s): Public relations. | Social media. | Electronic books.
Year: 2012
Online resources:
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Includes index.

pt. 1. Changing media, changing PR -- pt. 2. Planning -- pt. 3. Networks -- pt. 4. Online media relations -- pt. 5. Monitoring and measurement -- pt. 6. Skills -- pt. 7. Industry change -- pt. 8. The future.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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