Rongo Univesity Library catalog › Details for: Sixty to zero

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Sixty to zero

by Taylor, Alex,

Additional authors: Jackson, Mike. | ebrary, Inc.

Published by : Yale University Press, (New Haven [Conn.] :) Physical details: xv, 254 p.

Subject(s): General Motors Corporation -- Management. | Automobile industry and trade -- Michigan -- Detroit -- History. | Bankruptcy -- Michigan -- Detroit -- History. | Electronic books.

Year: 2010

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10579297
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Includes index.

GM at the peak -- Growing up in the car-crazy fifties -- Cracks in GM's edifice -- Insecure colossus: the Roger Smith era -- Ford speeds up -- The Saturn moonshot -- Lee Iacocca, blemishes and all -- Bob Stempel and the crisis of '92 -- Jack Smith's unfinished revolution -- Bob Eaton's big score -- GM on cruise control -- Succession battles at Ford -- Wagoner takes over -- Nasser, Ford, and Mulally -- The legend of Lutz -- The uneven legacy of Lee -- GM's inexorable collapse -- The end of the road.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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