Rongo Univesity Library catalog › Details for: Principles of marketing

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Principles of marketing

by Hundekar, S. G.

Additional authors: ebrary, Inc.

Edition statement:Rev. ed. Published by : Himalaya Pub. House, (Mumbai :) Physical details: 209 p. : ill.

Subject(s): Marketing. | Electronic books.

Year: 2010

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10415387
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"First edition."

unit 1. Marketing and core concepts -- unit 2. Marketing environment (micro & macro) -- unit 3. Developing the marketing mix-II (indirect & price) -- unit 4. Developing the marketing mix-II (promotion & distribution) -- unit 5. Marketing in the digital age.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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