Rongo Univesity Library catalog › Details for: Facebook marketing

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Facebook marketing

by Treadaway, Chris,

Additional authors: Smith, Mari, -- 1966- | Facebook (Firm) | Sybex Inc. | ebrary, Inc.

Series: Serious skills Edition statement:2nd ed. Published by : John Wiley & Sons, (Indianapolis, Ind. :) Physical details: xxii, 338 p. : ill. (chiefly col.).

Subject(s): Facebook (Electronic resource) | Internet marketing. | Social networks -- Computer network resources. | Electronic books.

Year: 2012

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10558706
- An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references and index.

Internet marketing 1985-2010 -- What is Facebook? -- Develop a Facebook strategy and measure success -- Month 1: create the plan and get started -- Month 2: establish corporate presence with pages and groups -- Month 3: create demand with Facebook ads -- Month 4: advanced tactics and campaign integration -- Customized experiences via Facebook applications -- The analytics of Facebook -- Organizational considerations.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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