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European business and brand building

Additional authors: Segreto, Luciano. | Institute for Corporate Culture Affairs. | ebrary, Inc.
Published by : P.I.E. Peter Lang, (Bruxelles ; | New York :) Physical details: 264 p. : ill.
Subject(s): Brand name products -- Europe -- Congresses. | Branding (Marketing) -- Europe -- Congresses. | Corporate image -- Europe -- Congresses. | Electronic books.
Year: 2012
Online resources:
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"The papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007, with the support of the Kozminski University of Warsaw"--T.p. verso.

Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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