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Modernizing Main Street

by Esperdy, Gabrielle M.
Additional authors: ebrary, Inc.
Series: [Center books on American places] Published by : University of Chicago Press, (Chicago :) Physical details: x, 307 p. : ill., map.
Subject(s): Storefronts -- United States -- History -- 20th century. | Commercial buildings -- United States -- History -- 20th century. | New Deal, 1933-1939. | Consumption (Economics) -- United States -- History -- 20th century. | Electronic books.
Year: 2008
Online resources:
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Series title taken from book jacket.

Includes bibliographical references and index.

Introduction -- Main Street, U.S.A -- The New Deal on Main Street -- Marketing modernization -- The architecture of consumption -- Modernism on Main Street -- Conclusion: a Main Street modernized -- A note on sources.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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