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Anticipate

by Thomas, Bill,
Additional authors: Tobe, Jeff. | ebrary, Inc.
Published by : John Wiley & Sons, (Hoboken, N.J. :) Physical details: v, 218 p. : ill.
Subject(s): Customer relations. | Strategic planning. | Electronic books.
Year: 2013
Online resources:
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Includes bibliographical references and index.

Strategy: creating and destroying customer value -- Doing the right things for the wrong reasons -- Not all customers are good customers -- When customers speak who hears them? -- Input is vital but involvement multiplies the value -- It takes two -- Customer focus is a process, not an event -- Culture, the soft stuff is the hard stuff -- Managing change, performance & talent -- Leveraging your culture and value chain.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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