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In defense of negativity

by Geer, John Gray.
Additional authors: ebrary, Inc.
Series: Studies in communication, media, and public opinion Published by : University of Chicago Press, (Chicago :) Physical details: xvii, 201 p. : ill.
Subject(s): Campaign management -- United States. | Advertising, Political -- United States. | Political campaigns -- United States. | Presidents -- United States -- Election -- History. | Negativism. | Electronic books.
Year: 2006
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Includes bibliographical references (p. [185]-194) and index.

The need for negativity: an introduction -- Assessing negativity -- The information environment and negativity -- Evaluating character attacks -- Evaluating the content of negative and positive issue appeals -- Dragging the truth into the gutter? The news media, negativity -- And the 1988 campaign -- Negativity, democracy, and the political system.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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