Endowment building

by Newman, Diana S.,
Additional authors: ebrary, Inc.
Series: AFP fund development series: nonprofit essentials Published by : John Wiley & Sons, (Hoboken, N.J. :) Physical details: xxiv, 239 p. Year: 2005
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Includes bibliographical references (p. 229-230) and index.

Understanding endowment -- Preplanning and assessing readiness for endowment -- Developing the case for support and the endowment action program -- Identifying, cultivating, and soliciting prospective donors -- Managing, investing, and establishing policies -- Caring for donors and the people they trust -- Marketing the endowment -- Measuring success.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2006. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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