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Coolhunting

by Gloor, Peter A.
Additional authors: Cooper, Scott -- (Scott M.) | ebrary, Inc.
Published by : AMACOM, (New York :) Physical details: xvii, 236 p. : ill.
Subject(s): Creative ability in business. | Technological innovations -- Management. | Social networks -- Research. | Data mining. | Group decision making. | Electronic books.
Year: 2007
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Includes bibliographical references (p. [223]-230) and index.

Why "cool" matters -- Swarm creativity creates cool trends -- Swarms can better predict the future -- About trendsetters -- Coolhunters look for coolfarmers -- When swarms go mad -- Do-it-yourself coolhunting with technology -- Coolhunting by automated social network analysis -- Five steps to becoming a coolfarmer -- The coming world of swarm creativity.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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