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Rebuilding brand America

by Martin, Dick,
Additional authors: ebrary, Inc.
Published by : American Management Association, (New York :) Physical details: 296 p. : ill.
Subject(s): Brand name products -- United States. | Branding (Marketing) -- United States. | International economic relations. | Anti-Americanism. | Anti-Americanism -- Arab countries. | United States -- Relations. | Electronic books.
Year: 2007
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Includes bibliographical references (p. [263]-287) and index.

Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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