Rongo Univesity Library catalog › Details for: The cycle

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The cycle

by Kaiser, Michael M.

Additional authors: Egan, Brett E. | ebrary, Inc.

Published by : Brandeis University Press, (Waltham, Mass. :) Physical details: 187 p. : ill.

Subject(s): Performing arts -- Management. | Electronic books.

Year: 2013

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10753205
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Programming: It is all about the art -- Programmatic marketing: putting butts in seats -- Institutional marketing: image is everything -- Building the base: it's all in the family -- Assembling a productive board: the head of the family -- Generating revenue: earning rent from the cycle -- Controlling expenses: not glamorous, but essential -- Implementing the cycle: the cycle worksheet -- When the cycle breaks -- The cycle and strategic planning.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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